Why Your Website Copy Needs to Sound Like You

You know that feeling when a website just gets you?

It’s not always the colour palette.
Or the photos.

Or the fancy features.

It’s the words.

It’s that first sentence that makes you think,
“Wait... who is this? I love them already.”

That’s what good website copy does and if you’re a coach, creative, or service-based business owner trying to grow online, your words matter more than you think.

The truth? Most people don’t connect with what you do.

They connect with how you talk about it.

Because in a sea of “strategic solutions” and “done-for-you services,” we’re all craving something more human. Something that sounds less like a corporate brochure and more like an actual person we’d want to work with.

If your website sounds nothing like how you speak in real life... it’s probably not doing its job.

Your web copy isn’t just there to explain.

It’s there to:

• Make the right people feel seen

• Build trust before they ever contact you

• Filter out the wrong fits

• Help you feel proud to share your site (instead of nervously adding “please excuse the copy lol” in your DMs)

But here's the hard part:

Writing your own copy is so much harder than it sounds.

You sit down with good intentions and a hot coffee... and 47 minutes later, you’ve got a blinking cursor, a half-written headline, and six tabs open for “homepage examples that don’t sound weird.”

You’re not alone. Writing your own website, especially when you are your brand, can feel like trying to describe your entire personality in one tidy paragraph.

But it doesn’t have to be that hard.

Start with this:

What would you say to your dream client if you were sitting across from them at a coffee shop?

That’s your voice. That’s your starting point. That’s the energy people want to feel when they land on your site.

Not sure how to begin?

I’ve got you.

I created a free guide to help you finally find the words, without the overwhelm.
It’s not a template. It’s not a one-size-fits-all script.
It’s a starting point: simple prompts and structure to help you write homepage copy that sounds like you and actually connects with the people you want to work with.

Want it?

Click here to download the free guide directly from the site

Because when your words sound like you?
The right people stop scrolling and start staying.