Nue

Nue is a modern refillable deodorant brand designed for the minimalist, clean, conscious, and quietly confident. With its fluid logotype and stripped-back aesthetic, Nue turns everyday essentials into a statement of simplicity and sustainability.

Created as a passion project, this concept included everything from our Signature Bundle plus Custom Packaging Design, a full visual world built around texture, tone, and calm. Think neutral palettes, soft light, and a message that’s as fresh as the product itself: stay fresh, stay kind, stay Nue.

The goal: A sleek, sustainable brand that makes conscious living feel beautiful, effortless, and undeniably modern.