Real and Rooted

Real & Rooted is a women’s circle brand created for those craving genuine connection, community, and space to grow. Tracey wanted her brand to feel earthy yet bold, something that stood apart from the soft, predictable tones often seen in wellness spaces and instead captured the strength and warmth of real women coming together.

This Identity Package included custom branding and social media design, built around a grounded yet vibrant energy. From retro-inspired typography to sun-drenched tones and organic details, every element was crafted to reflect the heart of the circles, women supporting women, rooted in authenticity and growth.

The goal: A bold, empowering identity that feels connected to the earth, alive with energy, and unapologetically real. A space for you to come as you are.